A.I.
Video Mapping
/ Overview
Artificial intelligence is integrated into the creative process to generate visual worlds, narrative environments and animated textures designed for architecture, events and immersive installations. AI does not replace direction, compositing and mapping: it becomes a phase of visual ideation and production that makes it possible to rapidly explore atmospheres, characters, landscapes, natural elements and architectural transformations, which are then refined and synchronized in the real space.
/ Project Details
Name: AI Design for Projection Mapping
Client: Euroflora, Auditorium Rome, LIFE Festival, Municipality of Tarvisio, Municipality of Amalfi
Location: Amalfi, Genoa, Rome, Tarvisio, Alberobello
Period: 2023–2026
Technique: AI-generated imagery, 2D/3D animation, compositing, projection mapping
Studio: Luca Agnani Studio
Video Mapping A.I.
/ Creative Approach
The concept begins with the possibility of using AI as a previsualization engine: generating images, scenarios and visual suggestions before the traditional animation phase. The result is a hybrid process in which prompts, visual references, 3D modeling, compositing, sound design and mapping coexist within an artistically controlled pipeline.
/ AI Workflow
Generative concept design
AI is used to produce concepts, styleframes, color variations and narrative environments. The generated images are then selected, corrected and transformed into elements consistent with the visual project.
AI + 3D animation
Generative outputs are integrated with 2D/3D animation, architectural masks, depth, particle systems and compositing to become sequences suitable for monumental projection.
Site-specific adaptation
Each piece of content is adapted to its location: a square, a facade, an auditorium or an alpine landscape all require specific proportions, rhythm, palette and narrative.
Evolution
A visual journey through the evolution of humankind and architecture, where video mapping and artificial intelligence transform the facade into a living narrative.
/ Case Studies
This page brings together three research directions: the spectacular Christmas atmosphere of the Auditorium Parco della Musica in Rome, the floral imagery of Genoa Flower Power Lights for Euroflora, and the Krampus story in Tarvisio. These works show how AI can be used to build recognizable, poetic and immediately communicative visual worlds while preserving the artistic control typical of video mapping.
/ Applications
Projection mapping
The architectural surface was digitally reconstructed and calibrated to the real facade to achieve perspective correspondence, accurate volumes and depth effects.
Euroflora Genoa — Flower Power Lights
For Genoa Flower Power Lights, Piazza Matteotti becomes a visual environment inspired by flowers, Flower Power culture and the 1960s/1970s, with architectural projections synchronized to music.
Tarvisio — The Christmas of the Little Forest Animals
In Tarvisio, the AI language is directed toward a natural, family-oriented story: forest animals, snow, trees, alpine landscapes and Christmas atmosphere in a narrative suited to the urban space.
/ Context
Through the integration of video mapping and artificial intelligence, visual content can transform surfaces, architecture and images into dynamic, immersive experiences, where digital art, animation and technological experimentation merge into an innovative visual narrative.