Luca Agnani Studio
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Luca Agnani Studio
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ANIMATED PAINTINGS

Van Gogh Shadow
2013

3D Animation Digital Art Van Gogh Animated Paintings
Van Gogh Museum LG OLED Touring Exhibition

/ 01 The hidden light in the paintings

Van Gogh Shadow was born in 2013 as a visual experiment: Luca Agnani imagined how Vincent van Gogh’s paintings might have looked if real light had entered those scenes, generating shadows, depth and motion. Thirteen paintings are broken down into planes, reconstructed in 3D and animated as living environments, not to modify the original work, but to reveal the time and space hidden inside the painting.

/ Project Details

Name: Van Gogh Shadow

Year: 2013

Format: 13 animated 3D paintings

Production time: 2 months

Music: “Experience” by Ludovico Einaudi

Artist: Luca Agnani Studio

/ 02 Viral spread

Published on YouTube, the video quickly moved beyond the dimension of a personal experiment and, within a few months, was seen on every continent, circulating across social networks, blogs, digital art pages and cultural platforms. The strength of the idea is immediate: the audience recognizes Van Gogh’s paintings and, at the same time, discovers them as living scenes, crossed by a light that seems truly to belong to the painting.

/ Online Spread

Release: YouTube / 2013

Diffusione: Social network e blog

Media: Rai Art, Repubblica, Il Post

Reach: Italy and international

Key point: From experiment to viral phenomenon

/ 03 The Van Gogh Museum

A significant moment in the project’s path came with the invitation from the Van Gogh Museum in Amsterdam, where *Van Gogh Shadow* was presented as part of the “Friday Night at the Van Gogh Museum” program. A video born online thus entered the most authoritative symbolic space connected to the Dutch painter’s work, transforming an independent digital research project into one also recognized in a museum context.

/ Museum Milestone

Invito: Van Gogh Museum

Evento: Friday Night at the Museum

Luogo: Amsterdam

Data: 22 November 2013

Valore: First institutional recognition

/ 04 The LG OLED event

In September 2013, the project was requested for the launch event of the new LG OLED monitors at John Lewis in London. The shadows, deep blacks, contrasts and luminous quality of the video became ideal content for presenting an image technology, showing that Van Gogh Shadow could also work in an international context linked to design, communication and visual innovation.

/ Brand Event

Brand: LG OLED

Retailer: John Lewis London

Data: September 2013

Uso: Lancio nuovi monitor

Focus: Light, contrast and deep blacks

/ 05 The TV quiz

During the same period, Van Gogh Shadow also reached Dutch television: the channel Nederland 1 used it within the program “1 vs 100”, introducing a quiz question with images from the project. This was an important step because it brought the animated paintings before a national general audience, outside digital art circles and beyond online visibility alone.

/ Broadcast

Canale: Nederland 1

Programma: 1 vs 100

Data: August / September 2013

Formato: Domanda televisiva

Impatto: National general audience

/ 06 The birth of the exhibition

In 2016, the project changed format: it was no longer just a single video, but became an exhibition built by separating the paintings and transforming each one into an autonomous loop. Each painting is conceived as a small suspended scene in which time flows from sunset to dawn: light slowly changes, shadows lengthen, night enters the painting and then gives way to day again.

/ Exhibition Format

Evoluzione: From single video to exhibition

Numero: 10 animazioni in loop

Ritmo: From sunset to dawn

Allestimento: Screens and large surfaces

Esperienza: Gallery of animated paintings

/ 07 The touring exhibition

The touring exhibition brings Van Gogh Shadow to several Italian venues and confirms the strength of the project beyond the web: the audience no longer watches the animation on a screen, but moves through a sequence of animated paintings in an exhibition space. From Palazzo dei Priori in Viterbo to later presentations, the format continues to work and remains active today as a path dedicated to animated paintings.

/ Touring Exhibition

Prima tappa: Palazzo dei Priori, Viterbo

Anno: 2016

Durata: Un mese

Audience: Ampio e familiare

Status: Exhibition still active

/ 08 Opening toward Monet

After Van Gogh Shadow, the research opens toward Claude Monet with Monet Shadow, a new evolution of the animated paintings. While Van Gogh works through matter, shadow and emotional intensity, Monet makes it possible to explore another type of movement: reflections on water, chromatic vibrations, atmosphere, Impressionist light and slow variations of the landscape.

/ Monet Shadow

Nuovo artista: Claude Monet

Continuity: Animated Paintings

Focus: Light and landscape

Tecnica: Animazione e AI

Direzione: New evolution of the project

/ 09 Painting takes time

Van Gogh Shadow and Monet Shadow do not turn masterpieces into simple animations: they try to bring out what is already present but invisible within painting — time, light, breath and the possibility of entering the image for an instant. This is where the project finds its strongest identity: not using technology to replace painting, but to listen to it and restore movement to it.

/ Project Legacy

Origine: Esperimento personale

Sviluppo: Video virale

Riconoscimento: Museum, TV and brands

Risultato: Touring exhibition

Sintesi: Painting keeps moving

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