MADRID
Conde Duque
Video Projection Mapping, 2021
/ Overview
From 17 to 19 December 2021, the Centro de Cultura Contemporánea Conde Duque in Madrid hosted a video mapping show for the first time, featuring nine Italian digital art studios, including Luca Agnani Studio. The project, part of the Farnesina Digital Art Experience, reinterpreted the relationship between humanity and technology, transforming the tower wall in the central courtyard into an audiovisual surface suspended between natural and artificial matter, reality and illusion.
/ Project Details
Name: Do Humans Need Humans?
Client: Farnesina Digital Art Experience / Italian Cultural Institute in Madrid
Location: Centro de Cultura Contemporánea Conde Duque, Madrid
Date: 17–19 December 2021
Technique: Architectural Projection Mapping
Artist: Luca Agnani Studio
/ Challenge
The concept starts from the theme “Do Humans Need Humans?”, a reflection on the relationship between human beings, technology and contemporary digital languages. The challenge was to adapt the content to the architectural surface of Conde Duque, especially the tower wall in the central courtyard, building a dialogue between historic heritage and digital imagery.
/ Visual Development
Digital humanism
The video mapping develops a visual reflection on the relationship between humanity and technology, translating abstract concepts into forms, rhythm and luminous transformations.
Natural and artificial matter
The visual sequences connect natural and artificial matter, reality and illusion, creating a bridge between physical space and the digital dimension.
Collective digital artwork
The project brings together nine Italian digital art studios, transforming Conde Duque into a shared platform for contemporary audiovisual experimentation.
/ Solution
The mapping transforms Conde Duque into a living surface, where historic architecture and digital languages build a contemporary visual narrative. The project creates a public experience that brings together Italian artistic research, international cultural promotion and technological experimentation in the heart of Madrid.
/ Technique
Projection mapping
The architectural surface of Conde Duque was digitally calibrated to align the animations with the tower wall and the real proportions of the central courtyard.
Architectural projection setup
The projection was designed for a complex architectural context, transforming the cultural center’s courtyard into an immersive scenic space.
Audiovisual synchronization
Audiovisual synchronization guides the rhythm of the sequences, creating continuity between digital content, architectural surface and the viewer’s perception.
/ Context
The event took place from 17 to 19 December 2021 at Conde Duque in Madrid as part of the Farnesina Digital Art Experience. The show involved nine Italian digital art studios, including Luca Agnani Studio, reinterpreting the themes of humanity and technology through contemporary video mapping.